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  • Plant-Based Power

    Nature's Promise plant-based alternatives are now even easier to find. Plus they earn 2% rewards!

Quality you trust. Prices you'll love.

With our store brands on the label, you know you're getting national brand quality inside and the lowest price on the shelf – and we're so sure you'll love our brands, we guarantee it or double your money back.

Earn 2% rewards on all store brands

My Hannaford Rewards is a program that creates new and personalized ways to save when you shop at Hannaford. The program rewards you for buying our store brands and you'll get personalized coupons and offers.

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Hannaford Brand

Our Hannaford Brand products offer the best value every day. You'll find them in every aisle of the store, and they'll always be the lowest price on the shelf.

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Nature's Promise

Nature's Promise organic and natural items are grounded in goodness and free from 100+ artificial colors, flavors, preservatives and additives.

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Taste of Inspirations

Taste of Inspirations products offer gourmet flavors at affordable prices. Skip the specialty food shop and find inspiring foods at your local Hannaford.

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Treat yourself to beauty products made with European inspiration. Etos offers luxurious, effortless beauty at affordable prices.

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Endorsed by pharmacists, CareOne health and personal care products offer the same high quality as national brands at much lower prices.

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Companion pet food offers the same high quality as national brands with a taste your pet will crave and a price you'll love.

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Smart Living

Smart Living offers high-quality everyday essential items and seasonally inspired products at a great price.

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Always My Baby

Always My Baby offers a range of trusted, high-quality products that meet all your baby's needs and save you time and money.

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Quality Guaranteed!

All our store brands carry a double money back guarantee, and they're always the lowest price on the shelf – so you know you're getting quality AND value.